A Seat At The Table: Crafting efficient narratives at the UN on human rights & people defending them

International Service for Human Rights, 2021

Whether as community activists, NGO workers, or diplomats, most of us who support human rights are involved in putting stories out into the world. Discover our new guide to crafting effective human rights narratives at the UN!

Creating a narrative is like creating a mosaic. Each tile we put down – or story we tell – can be different, but eventually a larger picture – or narrative – starts to form. If we keep laying down tiles of a similar tone, that tone will end up dominating the bigger picture that we want to create. A narrative takes time to form. Many voices and much repetition are required for it to take hold. 

Narratives matter

The stories and narratives that are told about human rights defenders at the UN have a major impact on how they are understood and supported on the ground. According to Media Cloud – an open-source platform that tracks the contents of online news – between 1 January 2019 and 3 June 2020, the UN was the forum most associated with human rights defenders. Forty percent of news stories which referenced human rights defenders also referred to the UN. 

Over the past 9 months, and together with a team of communications experts and researchers, ISHR has explored perceptions and views that diplomats working at the UN have about human rights and people who defend them…

We are now ready to share a guide with our findings. This guide is for anyone working within or engaging with the UN system to promote and protect human rights. 

“There is growing evidence that hope-based and values-led narratives are most effective in changing people’s hearts and minds and motivating action,” says ISHR communications director Christine Do Phan. “The guide provides practical advice and tips on how to craft and implement a new human rights narrative in general and in particular at the UN”. 

Our recommendations

In a nutshell, the guide recommends that:

1. the narrative about people who defend human rights should primarily focus on their motivations, achievements and objectives, rather than the dangers and risks they face. Yes, too many of us are facing a grim reality today, but we mustn’t lose sight of our desired destination – the reason we push on and ask others to join us: a better tomorrow.
2. we give frequent reminders that we can all contribute to fulfil the promise of human rights – that creating a world in which everyone enjoys freedom, justice, equality and dignity requires a collective effort.
3. our stories show what human rights defenders having a seat at the table looks like, whether that’s a corporate board table, a conflict resolution and peacebuilding roundtable, or the speakers’ table in Room XX at the Palais des Nations. The participation and inputs of defenders are essential to identify problems and ensure that solutions are informed and influenced by the communities concerned. 

…“Our narratives need to be our own. We must tell our own stories, not be minor characters in stories about our opponents,” says Tom Clarke, human rights campaigner, communications specialist and guide co-author. “Don’t march to the beat of their drums, it’s time we got better at dancing to our own music.”

“We’re not suggesting that our stories should ignore the many and serious dangers faced by people who promote and protect human rights,” adds Sophie Mulphin, human rights communications specialist and guide co-author, “but we want to make sure violations don’t overshadow the inspiring stories about our shared motivations, successes and positive visions and ideas for creating a better future”….

Contact: Marianne Bertrand, Campaign and mobilisation manager, m.bertrand@ishr.ch and Christine Do Phan, Communications director, c.dophan@ishr.ch